Our Sources
inThought can interview key internal competitor sources responsible for Market Access Planning, including but not limited to:
- Medical Affairs
- Sales Operations
- HEOR
- Commercial Operations
- Advocacy
- Payor Relations
- Government Relations
Our Services
We provide a range of pharmaceutical market research services:
- Outline competitor messaging and positioning to payors (both commercial and governmental)
- Strategies for overcoming reimbursement challenges with payers
- Pricing and bundling strategies
- Sales force organization and priority-in-bag
- Target audience analysis
- Patient access programs
- Technologies used to determine patient eligibility for support programs
Tools, Techniques & Capabilities
Qualitative
- Discussion Guide development
- Focus Groups
- In-Depth Interviews (e.g., key opinion leaders)
- Dyads / Triads
- Concept Elicitation
- Unaided Awareness
- Ideation & Brainstorming
- Social Media Elicitation & Monitoring
- Word Data Analysis & Coding
Quantitative
- Drafting Screeners
- Survey Design
- Satisfaction Assessment
- Program Evaluation
- Needs Assessment
- Attitudes & Beliefs Measurement
- Likelihood Assessment
- Ranking Exercises
- Decision mapping
- Product usage
Our Sources
inThought can interview key internal competitor sources responsible for Market Access Planning, including but not limited to:
- Medical Affairs
- Sales Operations
- HEOR
- Commercial Operations
- Advocacy
- Payor Relations
- Government Relations
Our Services
We provide a range of pharmaceutical market research services:
- Outline competitor messaging and positioning to payors (both commercial and governmental)
- Strategies for overcoming reimbursement challenges with payers
- Pricing and bundling strategies
- Sales force organization and priority-in-bag
- Target audience analysis
- Patient access programs
- Technologies used to determine patient eligibility for support programs
Tools, Techniques & Capabilities
Qualitative
- Discussion Guide development
- Focus Groups
- In-Depth Interviews (e.g., key opinion leaders)
- Dyads / Triads
- Concept Elicitation
- Unaided Awareness
- Ideation & Brainstorming
- Social Media Elicitation & Monitoring
- Word Data Analysis & Coding
Quantitative
- Drafting Screeners
- Survey Design
- Satisfaction Assessment
- Program Evaluation
- Needs Assessment
- Attitudes & Beliefs Measurement
- Likelihood Assessment
- Ranking Exercises
- Decision mapping
- Product usage
