Pharmaceutical Primary Market Research

To build informed commercialization strategies, you need a comprehensive interpretation of industry trends, markets, and competitors. Learn more about our pharmaceutical primary market research services below, and contact us today to get started.

inThought can interview key internal competitor sources responsible for Market Access Planning, including but not limited to:

  • Medical Affairs
  • Sales Operations
  • HEOR
  • Commercial Operations
  • Advocacy
  • Payor Relations
  • Government Relations

We provide a range of pharmaceutical market research services:

  • Outline competitor messaging and positioning to payors (both commercial and governmental)
  • Strategies for overcoming reimbursement challenges with payers
  • Pricing and bundling strategies
  • Sales force organization and priority-in-bag
  • Target audience analysis
  • Patient access programs
  • Technologies used to determine patient eligibility for support programs

Qualitative

  • Discussion Guide development
  • Focus Groups
  • In-Depth Interviews (e.g., key opinion leaders)
  • Dyads / Triads
  • Concept Elicitation
  • Unaided Awareness
  • Ideation & Brainstorming
  • Social Media Elicitation & Monitoring
  • Word Data Analysis & Coding

 

Quantitative

  • Drafting Screeners
  • Survey Design
  • Satisfaction Assessment
  • Program Evaluation
  • Needs Assessment
  • Attitudes & Beliefs Measurement
  • Likelihood Assessment
  • Ranking Exercises
  • Decision mapping
  • Product usage

Market Research Is Critical

In this competitive landscape, primary research is an essential component of any successful commercialization strategy. When you work with inThought, you can leverage quantitative and qualitative data and analysis to gain meaningful, actionable insight.

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Learn how inThought Labs can simplify your life and empower your team with expert consultants and our cloud-based system, inVision.

Chris Martin

President

As the president of inThought Labs, Chris is focused on constantly improving inVision, the leading competitive and market intelligence platform for the biopharmaceutical industry, to better meet the changing needs of clients.

 

With 20 years of experience in roles being a consumer of market and competitive information, Chris understands the needs and priorities of clients. Chris was a senior principal and co-founder of inThought, a life science consulting, market research, and analytics firm. Collaborating with Ben Weintraub, Chris also co-founded BiotechTracker, an online tool for investors and precursor to inVision. Previous to inThought, he was a healthcare analyst and co-portfolio manager at two investment firms. Chris served in health care policy roles at the White House Office of Management and Budget. These roles included Medicare Desk Officer at the Office of Information and Regulatory Affairs, where he was responsible for providing recommendations to senior White House policy officials on healthcare policies and regulations.

 

Chris has a Master in Business Administration from Harvard Business School, a Master in Engineering from Villanova University, and a Bachelor of Science in Engineering from Cornell University. Prior to attending Harvard Business School, Chris served on two U.S. Navy nuclear submarines and at the Pentagon.