Conference Coverage

With our life science and pharmaceutical conference coverage services, you can gain the latest insight combined with our expert analysis—without having to attend a conference yourself. We use our proprietary inVision platform to organize disparate information from medical conferences along with inThought expert analysis.

Our conference coverage goes beyond the new data presented, capturing the impact of that data and the opinions of the presenters and attendees as well. Keep tabs on the latest trends, and quickly find the information you need so you can focus on the implications for your business.

As conventions postpone or go virtual amid social distancing due to the COVID-19 outbreak, inThought’s web-based technology platform, inVision, can help companies stay on top of cutting-edge scientific information. inVision’s Conference Module is uniquely suited for companies to access relevant congress data and analysis, even if they are not attending the convention onsite.

With added functionality for virtual conferences and virtual debriefs, data is maintained on your customized site, which your team members can access in real time. inThought can cover the conference for you, or we can work with your current vendor to use only the technology platform.

 

Prior to the conference, we will work with you to create a customized schedule that includes all relevant presentations and sessions, based on your company’s competitors and key intelligence questions/topics (KIQs/KITs). The schedule is filterable and features links to specific abstracts.

During the meeting, inVision is populated with notes, slides and poster images, KOL comments, booth coverage details, and other data points. inThought subject matter experts attending the conference on your behalf enter this information, which is tagged to your KITs/KIQs, and supplement it with their initial, real-time analysis. Your inVision portal can also be configured to accept input directly from your team members during the meeting via laptop and mobile devices.

How Can We Help?

Custom
Schecule

We help create your schedule of the presentations and abstracts that are most pertinent to your company’s needs. The first step in this process is to identify the keywords (generic drug names, targets, and trial concepts like “randomized” or “novel”) that are most important to your business goals. Using these keywords, we will create a detailed, priority-ranked schedule, making sure to include industry sponsored sessions that may not be part of the main itinerary on the conference website.

KIQs and KITs

While at the conference, we identify the key opinion leaders (KOLs) and attend their sessions, take note of their opinions and the data they are presenting, as well as address your KIQs to them. We find that it is valuable to listen to the questions being asked to the presenters at the end of sessions, so we may try to add one or two of our own.

KOLs

While at the conference, we identify the key opinion leaders (KOLs) and attend their sessions, take note of their opinions and the data they are presenting, as well as address your KIQs to them. We find that it is valuable to listen to the questions being asked to the presenters at the end of sessions, so we may try to add one or two of our own.

Daily Debrief Meetings

Holding debriefs at the conference can help ensure that the information recorded from sessions is still fresh in everyone’s mind. We also find that interactive discussions are better than re-presenting data. After a brief summary of the data presented at a key session, we can discuss with your team the implications to your organization. Do these data match your current objectives and/or similar data in that therapeutic area (TA)? We can help assess how the data may impact future business decisions and discuss any questions your team has based on the new information that you might be able to address by speaking with attendees the next day.

Post-Meeting Summary Report

A post-meeting report records the high-level details gathered from the conference for future reference. It may also include an evaluation of your competitors’ commercial efforts and any materials we obtained during the conference. We ensure that important media such as posters, presentations, and exhibits are clearly laid out in the document. We may also include an executive summary that addresses the key intelligence topics and emergent data that have been observed and noted. What pertinent information was obtained from the conference, and what does it mean for your relevant TA or business moving forward?

Ongoing Support

After the meeting, inVision serves as an ongoing resource for all team members who wish to view specific conference details and analysis. Contact inThought today to learn more about our conference coverage solutions and other services.

Contact us

Learn how inThought Labs can simplify your life and empower your team with expert consultants and our cloud-based system, inVision.

Chris Martin

President

As the president of inThought Labs, Chris is focused on constantly improving inVision, the leading competitive and market intelligence platform for the biopharmaceutical industry, to better meet the changing needs of clients.

 

With 20 years of experience in roles being a consumer of market and competitive information, Chris understands the needs and priorities of clients. Chris was a senior principal and co-founder of inThought, a life science consulting, market research, and analytics firm. Collaborating with Ben Weintraub, Chris also co-founded BiotechTracker, an online tool for investors and precursor to inVision. Previous to inThought, he was a healthcare analyst and co-portfolio manager at two investment firms. Chris served in health care policy roles at the White House Office of Management and Budget. These roles included Medicare Desk Officer at the Office of Information and Regulatory Affairs, where he was responsible for providing recommendations to senior White House policy officials on healthcare policies and regulations.

 

Chris has a Master in Business Administration from Harvard Business School, a Master in Engineering from Villanova University, and a Bachelor of Science in Engineering from Cornell University. Prior to attending Harvard Business School, Chris served on two U.S. Navy nuclear submarines and at the Pentagon.